2026 Football Advertising | Optimum Media Agency Partners
Optimum Media · Agency Partners · 2026

Your Clients.
Inside the Game.
In Their Markets.

In-game :30 advertising spots for the 2026 NFL and NCAA Football season. Cable TV in select markets. Streaming TV nationwide. One partner. One proposal per client.

TX OK LA AR MS WV NC + Streaming Nationwide
Cable TV
89%
Top 2025 programs were NFL
18.7M
Avg viewers per NFL game
Streaming TV
114M
Monthly live streaming viewers
63%
YoY rise — streaming-only fans

We're in
Your Clients' Markets.

Cable TV inventory is available across our regional footprint. Streaming TV is available nationwide — which means regardless of where your client operates, we have inventory for them.

Cable TV Regional Markets
  • Texas — Multiple DMAs
  • Oklahoma
  • Louisiana
  • Arkansas
  • Mississippi
  • West Virginia
  • North Carolina
Streaming TV Nationwide
  • Available in any US DMA
  • Zone or statewide targeting
  • Team-specific or open market
  • ESPN+/ABC · Peacock/NBC
  • Paramount+/CBS · Fox Sports
  • NFL Network · FS1 · FS2
  • No cable footprint required

NFL & NCAA.
Cable + Streaming.

Every package is built around the client's market, budget, and season goals. Cable, streaming, or both — one proposal covers it all.

Cable TV
Cable Inventory
  • Monday Night Football — up to 22 spots
  • NFL ManningCast on ESPN2 — up to 11 spots
  • NFL Network Exclusive Games — 7 spots
  • NCAA Weekly TOP 4 — 59 games
  • NCAA Football Saturdays — 240 spots
  • NCAA Bowl Frenzy — 27 Bowl Games
  • College Football Playoffs — 11 games
Streaming TV
Streaming Inventory
  • In-game :30 spots on streaming devices
  • ESPN+/ABC · Peacock/NBC
  • Paramount+/CBS · Fox Sports
  • NFL Network · FS1 · FS2
  • NFL — Team-specific or open
  • NCAA — Team-specific or open
  • Pay only for impressions delivered

Built for Agencies.
Easy to Work With.

We've been placing in-game streaming ads in live sports since 2023. We handle proposals, specs, and campaign details on our end so your team stays focused on your clients.

One Partner. Both Screens.
Cable and streaming handled through a single proposal, single contract, single point of contact. No vendor juggling.
Client-Ready Proposals Fast
Tell us the client's market and goals. We turn around a package overview quickly — before you even need to get on a call.
In-Game Since 2023
We pioneered in-game streaming ad placement for live sports. Your clients get proven inventory, not a beta test.
Performance-Based Billing
Streaming clients pay only for impressions actually delivered. Total invoicing never exceeds the agreed contract amount.

NFL. NCAA.
Your Clients. All Season.

Download the full package overview — cable and streaming inventory, season dates, targeting options, and everything you need to present to a client.

Download Package Overview

Want a market-specific proposal for a client? Contact Jim directly — turnaround is fast.

JW
Jim Webb
Sr Account Executive · Optimum Media

© 2026 Optimum Media, LLC. Schedule subject to change. Network and package availability varies by market. Streaming impressions are estimated; client billed only for actual delivery. Contact your account executive for current availability.