Traditional TV
+
Streaming
Cable.
+
Streaming.
One Partner.
The most complete football advertising package available. Reach every fan in your market — on cable, on connected TV, on every screen — through a single buy with Optimum Media.
92%
of fans prefer live sports on TV
114M
monthly live streaming viewers
2.4x
avg. streaming platforms per fan
TV
+
STREAMING
Scale + Precision.
The Complete Package.
TV delivers mass reach. Streaming delivers targeted precision. Buying both through one partner means you capture every fan in your market — no gaps, no wasted impressions, no missed opportunities.
Traditional TV
Cable Coverage
- ✓In-game :30 spots on cable networks
- ✓Monday Night Football (up to 22 spots)
- ✓NFL Network (up to 7 spots)
- ✓NCAA Pick 52 — 4 games/week, all season
- ✓NCAA Coast to Coast (up to 156 spots)
- ✓ManningCast on ESPN-2 (up to 11 spots)
- ✓Market-level geo targeting by DMA/zone
Streaming TV
Streaming Coverage
- ✓In-game :30 spots on streaming devices
- ✓Connected TV — big screen delivery
- ✓NFL streaming inventory — AFC & NFC
- ✓NCAA streaming — team-specific or open
- ✓DMA, zone, or statewide targeting
- ✓Monthly or full-season flight options
- ✓Pay only for impressions delivered
Why Both?
No Fan Left Behind.
Football fans don't watch on one screen. They watch everywhere. Here's what you unlock when you run both.
Incremental Reach
Streaming reaches cord-cutters cable misses. Cable reaches loyal viewers who don't stream. Together, you cover the full audience — no gaps.
Stronger Brand Recall
Message reinforcement across screens amplifies recall on both. A viewer who sees your ad on cable and streaming remembers you better than either alone.
Precision Frequency Control
Buying across both lets you manage how often each viewer sees your message — not over-exposed on cable, not under-exposed on streaming.
One Partner. One Buy.
No juggling multiple vendors. Optimum Media handles both through a single proposal, single contract, single point of contact.
Compare Options
Which Package
Is Right for You?
| Feature | TV Only | Streaming Only | TV + Streaming ★ |
|---|---|---|---|
| In-game cable spots | ✓ | — | ✓ |
| In-game streaming spots | — | ✓ | ✓ |
| Cord-cutter reach | — | ✓ | ✓ |
| Traditional TV viewers | ✓ | — | ✓ |
| DMA / zone targeting | ✓ | ✓ | ✓ |
| Cross-screen frequency control | — | — | ✓ |
| Maximum market coverage | — | — | ✓ |
How It Works
Four Steps.
Full Coverage.
1
Pick Your Geography
Select your DMA, zone, or state for both your TV and streaming buys. Available across TX, OK, LA, AR, MS, WV, NC, and more.
2
Choose Your Packages
Pick your traditional TV option (MNF, NFL Network, NCAA Pick 52, etc.) and set your streaming investment level.
3
Set Flight Dates
NFL runs Sept 9 – Jan 10. NCAA runs Aug 29 – Dec 12. Run monthly or lock in the full season for maximum impact.
4
One Signature
One proposal. One partner. Your spots run on cable and streaming from opening weekend through the playoffs.
TV.
Streaming.
All Season.
This is the full package — every fan, every screen, every game. Inventory is limited by market. Let's lock in your spot before the season kicks off.
Schedule a Call with JimNo pressure. Just a straight conversation about your market, your budget, and what makes sense for your business.
JW