All Packages Powered by
Cable TV
+
Streaming TV
Cable.
+
Streaming.
One Partner.
The most complete football advertising package available. Reach every fan in your market — on cable, on connected TV, on every screen — through a single buy with Optimum Media.
92%
of fans prefer live sports on TV
114M
monthly live streaming viewers
2.4x
avg. streaming platforms per fan
TV
+
STREAMING
Scale + Precision.
The Complete Package.
TV delivers mass reach. Streaming delivers targeted precision. Buying both through one partner means you capture every fan in your market — no gaps, no wasted impressions, no missed opportunities.
Cable TV
Cable Coverage
- ✓In-game :30 spots on cable networks
- ✓Monday Night Football (up to 22 spots)
- ✓NFL Network (up to 7 spots)
- ✓NCAA Pick 52 — 4 games/week, all season
- ✓NCAA Coast to Coast (up to 156 spots)
- ✓ManningCast on ESPN-2 (up to 11 spots)
- ✓Market-level geo targeting by DMA/zone
Streaming TV
Streaming Coverage
- ✓In-game :30 spots on streaming devices
- ✓Connected TV — big screen delivery
- ✓NFL streaming inventory — AFC & NFC
- ✓NCAA streaming — team-specific or open
- ✓DMA, zone, or statewide targeting
- ✓Monthly or full-season flight options
- ✓Pay only for impressions delivered
Compare Options
Which Package
Is Right for You?
| Feature | Cable TV Only | Streaming TV Only | Cable + Streaming ★ |
|---|---|---|---|
| In-game cable spots | ✓ | — | ✓ |
| In-game streaming spots | — | ✓ | ✓ |
| Cord-cutter reach | — | ✓ | ✓ |
| Traditional TV viewers | ✓ | — | ✓ |
| DMA / zone targeting | ✓ | ✓ | ✓ |
| Cross-screen frequency control | — | — | ✓ |
| Maximum market coverage | — | — | ✓ |
How It Works
Four Steps.
Full Coverage.
1
Pick Your Geography
Select your DMA, zone, or state for both your TV and streaming buys. Available across TX, OK, LA, AR, MS, WV, NC, and more.
2
Choose Your Packages
Pick your traditional TV option (MNF, NFL Network, NCAA Pick 52, etc.) and set your streaming investment level.
3
Set Flight Dates
NFL runs Sept 9 – Jan 10. NCAA runs Aug 29 – Dec 12. Run monthly or lock in the full season for maximum impact.
4
One Signature
One proposal. One partner. Your spots run on cable and streaming from opening weekend through the playoffs.
TV.
Streaming.
All Season.
This is the full package — every fan, every screen, every game. Inventory is limited by market. Let's lock in your spot before the season kicks off.
Schedule a Call with JimNo pressure. Just a straight conversation about your market, your budget, and what makes sense for your business.
JW
Get Started