February 4, 2026 | Vol. 114
What Is Programmatic Advertising — and Why It Matters
What is Programmatic advertising? Have you heard of it? If you haven’t you will.
This “explainer” video was made to explain programmatic advertising in less than 5 minutes.
It talks about:
Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Ad exchanges
How they all function together to automate the buying and selling of ad inventory in milliseconds. This process operates much like an electronic stock exchange, trading ad impressions rather than shares. Let me know your thoughts.
