In 1984, I decided to become a professional salesperson, meaning I committed to it as a career. To say that being a professional salesperson is hard is a huge understatement. Why is it so hard?

In the context of business, this change in language holds significant potential. As leaders, fostering a culture of appreciation lays the groundwork for achieving success. When employees perceive their work as a privilege rather than an obligation, the ripple effects are profound.